How to write email prompts to boost your email success (+ Ready ChatGPT Email Prompts Inside)

Mastering ChatGPT Prompts: A Step-by-Step Guide to Crafting Professional Emails That Engage

Interested in writing emails more effectively? To make the most of a smart tool like ChatGPT, you need to provide it with the right ChatGPT prompts. This skill is essential for guiding ChatGPT to write effective professional emails.

We’ll guide you through the process by using a practical example: we’ll design an engaging campaign for an imaginary yoga studio – a situation any small business owner can tailor to their marketing efforts. Our easy strategies come with handy prompt templates that help you write emails your readers will want to read.

Step 1: Crafting Email Subject Lines with a Personal Touch

Your subject line is the first thing recipients see, so it needs to grab their attention. When you’re coming up with a subject line, being specific is key. Highlight the main attraction of your promotion, event, or new product.

• Express Genuine Interest: Summarize your email’s core message or special offer in a nutshell.
• Valuable Tips for Context: Mention the specific event or occasion your email is about, like a seasonal sale or a new product launch, to give your subject line the right flavor.
• Create Excitement: Decide if you want your subject line to spark curiosity, create a sense of urgency, or offer something exclusive.
• Personal Touch with A/B Testing: If you’re experimenting with different subject lines, request a few options to find out which one resonates most with your audience.
• Keep It Short: Aim for a subject line that’s between 30 to 50 characters or 4 to 7 words for optimal impact.

Here’s how we could phrase the prompt: “Create a punchy subject line for a yoga studio’s 1-year anniversary, offering 20% off gift cards, with a celebratory and urgent tone.”

Step 2: Crafting Email Headers That Engage and Inform

Email headers are crucial for keeping your reader’s attention after they’ve opened your email. When you’re coming up with a header, consider what information you’re about to share. Are you telling stories of customer success? Highlighting your newest product features? Or maybe you’re offering exclusive early access to a special deal?

• Inform Customers: Clearly describe what the next section of your email will cover.
• Relevant Information with the Right Tone: Choose the right tone for your message, whether it’s professional, casual, or light-hearted.
• Inviting Email with Keywords: Include any specific keywords that are important to your message.
• Brevity and Clarity: Keep your titles short and to the point, but make sure they accurately preview the content that follows.

Here’s how you could phrase your prompt: “Generate a short email headline about a yoga studio’s anniversary gift card sale, with a celebratory tone, including ‘anniversary’ and ‘discount’.”

Step 3: Prompts for Email Body Copy That Connects and Converts

The main content of your email is where you truly engage with your audience. This is your opportunity to share information, spark interest, and encourage action. When you’re preparing to write this part, you’ll want to give clear instructions that outline the purpose of the email, the tone it should convey, and all the details and as much context that need to be included.

• Define the Purpose: Be clear about what you want the email to achieve. Are you looking to educate, promote a sale, or extend an invitation?
• Know Your Audience: Identify who you’re speaking to. This helps you write an informative email that addresses specific pain points and interests.
• Set the Right Tone: Choose a tone that matches your message, whether it’s formal, friendly, compelling, or strictly professional.
• Highlight Key Features: Ensure you include essential information such as product benefits, event information, or exclusive deals.
• Consider Length: Decide on the length of the email. A newsletter might be a lengthy email packed with information, while sales emails should be shorter to quickly create excitement and prompt action.

Here’s how you could phrase your prompt: “Craft a brief, engaging email body for a yoga studio celebrating its 1-year anniversary, offering a 20% discount on gift cards, aimed at existing customers, with a friendly and celebratory tone.”

Step 4: Prompts for Email Images

Visuals can speak louder than words, and AI can help you pick the right ones. When you’re looking for images that tell your story, ask your AI to suggest visuals that complement your message. Here’s a structured approach to formulating your prompt:

• Define the theme: Clearly articulate the central theme or subject of your email campaign. This sets the foundation for the type of imagery you’re seeking.
• Specify elements: Include key elements that must be present in the image, such as objects, colors, or actions that are relevant to your message.
• Set the mood: Describe the desired mood or emotion the image should evoke. This could range from joyful and vibrant to serene and calming, depending on your campaign’s tone.
• Mention style and aesthetics: If there’s a particular art style or aesthetic you want the image to reflect, such as minimalist, hand-drawn, or photorealistic, include this in your prompt.
• Consider composition: Offer guidance on the composition or layout, especially if the image needs to accommodate text overlays or other design elements.
• Provide context: If the image needs to fit within a specific cultural or seasonal context, make sure to mention this.

Here’s how you could phrase your prompt: “Generate a photorealistic image that captures the essence of a yoga studio’s 1-year anniversary, incorporating elements like a tranquil yoga setting, celebratory accents like balloons or candles, in a soft, warm color palette that conveys a sense of joy and community, with a clean, modern aesthetic.”

Step 5: AI prompts for CTAs That Get Clicks

A strong call-to-action (CTA) is key to turning readers into customers. When you’re coming up with CTAs, make sure you’re clear about the action you want the reader to take and why they should take it promptly.

• Clear Call to Action: Specify exactly what you want your email recipients to do next.
• Urgency: If it’s time-sensitive, add a note that conveys urgency to prompt quick action.
• Incentives: If there’s a special deal or advantage, make sure your CTA highlights this benefit.

Here’s how you could phrase your prompt: “Create a subject line that prompts email recipients to act now on a limited-time 20% discount offer for yoga studio gift cards in celebration of the studio’s 1-year anniversary.”

SiteGround Email Marketing: Effortless AI-Powered Campaigns at Your Fingertips

What if you had a tool that is already pre-trained AI for email marketing, so you wouldn’t have to worry about the above? And even if you’re unsure how to ask for what you want to still get the best results? 

That’s what our SiteGround Email Marketing tool offers. It has a built-in AI tool ready to write emails for you out-of-the-box. Users are one click away from accessing the powerful AI email writer directly in our easy, no-code email builder. The AI email writer is educated by our AI engineers and Content creators to deliver spot-on content for different types of emails with just a few clicks, taking care of subject lines, section titles, bodies, CTA’s, and more. The best part is that you don’t need to provide lengthy email prompts. Our tool is happy with short commands from you and uses its knowledge to smartly fill in any missing information. Plus, you can easily adjust the tone of the content or regenerate it with just one click. This feature gives you complete creative control with minimal effort and all that’s left for you is hit send.

And just to show you how easy it is, we put our own prompt templates to the test. Using the SiteGround Email Marketing tool, we crafted an email campaign for our fictional yoga studio celebrating its 1-year anniversary in a mere 5 minutes — complete with content from our AI email writer and visuals from our AI image gallery.

Pro ChatGPT email prompt tips

To ensure that your ChatGPT email prompts hits the mark, avoid common pitfalls and follow these strategic tips.

Tip 1: Segment Your List

Before you even begin writing email prompts, segment your email list. Tailor your AI prompts to each segment’s interests, behaviors, and demographics to increase relevance and engagement.

Tip 2: Be Specific

Vague prompts produce vague results. Provide the AI with detailed information about the purpose of the email, the tone, the desired action, and any unique selling points.

Tip 3: Leverage Brand Voice

Ensure your email prompts reflect your brand’s voice. Whether it’s professional, whimsical, or authoritative, maintaining a consistent voice helps build brand recognition and trust.

Tip 4: Focus on Clarity

Your email prompts should be clear and concise. Ambiguity can lead to confusing content that fails to resonate with your audience.

Tip 5: Prioritize Relevance

Make sure your prompts lead to content that’s relevant to your audience’s current needs and interests. Tie in current events, seasonal themes, or trending topics when appropriate.

Tip 6: A/B Test Your Email Prompts

Don’t rely on a single prompt. Test different variations to see which generates the best content and, ultimately, the best open and click-through rates.

Tip 7: Analyze and Adapt

Use analytics to track the performance of your AI-generated emails. Refine your prompts based on what works and what doesn’t to continually improve your campaigns.

Tip 8: Craft Clear CTAs

Your email prompts should guide the AI to create clear and compelling calls-to-action. Be explicit about what you want the reader to do next.

Tip 9: Create Urgency

Incorporate elements of urgency or scarcity in your prompts to encourage prompt action, such as limited-time offers or exclusive deals for the first few subscribers.

By avoiding common mistakes and implementing these tips, you are well on your way to using AI for your email writing like a pro! 

How to track your success from using ChatGPT prompts?

To figure out if using GhatGPT email prompts actually pays off, watch for key signs like how many people are opening your emails, how many are clicking on links, how many are taking the action you want them to (like making a purchase), and how much money you’re making from these emails. By looking at these numbers, you can see what’s working and what’s not, and make your next emails even better.